These projects led us to work on concept plans for the world’s largest Hard Rock Cafe, located in Orlando, Florida. We looked at how we could refresh the site by adding more seats inside. We restructured the second-floor bar, expanding it to wrap around the floor while highlighting Elvis’ iconic pink Cadillac, which hovers above the bar. Moving outside, Hard Rock Cafe wanted to capitalize on its footprint without increasing its seating.
Cuhaci Peterson focused on maximizing the outdoor patio areas, making them year-round so they can host special events. They installed a kitchen on the second floor, keeping the food fresh and easily dispensable. Lastly, we worked with Hard Rock Cafe to reconfigure the semicircular bar to wrap the entire room, adding a pass-through window so the same bar could accommodate both indoor and outdoor needs.










