FMI Rebrands, Nixes ‘Marketing Institute’

Already in 2020, we’ve seen two organizations changing their brand identities with similar goals of broadening their representation of the industry. Just last week, the Grocery Manufacturing Association became the Consumer Brands Association, and now it’s the Food Marketing Institute’s (FMI) turn.

FMI is now officially FMI – The Food Industry Association. According to the trade organization, the move supports a more interconnected supply chain, with retail as the heart of the food industry. FMI recently expanded its membership to facilitate this evolving view.

“Over the last two years, we’ve inspired a recommitment, a renewal of vows among the FMI membership,” said Joe Sheridan, president and COO of Keasbey, N.J.-based Wakefern Food Corp., and chairman of the FMI board of directors. “We’ve even changed who can be a member in the association as a logical step in a direction we’ve been traveling for years, offering greater parity between retailers and their product supplier partner members at the board of directors level.”