August 24, 2022

Cuhaci Peterson, a Central Florida-based architecture and engineering firm, is counting down the days to its appearance at the regional Innovating Commerce Serving Communities (ICSC) conference in Orlando, Florida. The three-day event on August 28-30 at the Orange County Convention Center will feature the firm’s new branding, a new booth experience and its ongoing passion and optimism for the marketplace.

“We’re progressive,” said Greg Simpson, the firm’s chief executive officer. “We have a forward-thinking view of the industry, and we are proud to focus on the future of the firm and continuing to innovate and create the spaces where we live, work and play,” he noted. Although the 44-year-old firm – a regular attendee of the regional ICSC @Florida conference – will have a fresh look and feel in its presence, it’s sticking with its core component to create connections and memories with dealmakers and innovators.

“We build relationships. That’s central to who we are,” Simpson noted. “And for us, building bonds is not always about what you sell them (attendees). It’s about sharing in the excitement of the industry, innovation and the future. That’s how we make our connections and drive things forward,” he said.
The Cuhaci Peterson team attending this year’s event includes industry veterans and developing staff members who are all dedicated to bringing communities to life through sustainable solutions.

“We’re really looking forward to getting back out there at live events again,” said Bill Tomala, the firm’s managing director of U.S. client experience. “I know we’ll see some familiar faces and some new faces, and it will be great to get back to doing what we do best at these kinds of events.”