The checkout line will fade away within 10 years as U.S. grocery retailers migrate to an omnichannel model and use digital technology to create more convenient, personalized shopping experiences, commercial real estate firm CBRE predicts.
In its “2019 Food In Demand Series: Grocery” report, released Wednesday, CBRE makes 11 predictions for the U.S. retail grocery sector over the next decade.
The analysis noted that while grocery retailers are scrambling to adapt to shifting consumer preferences, new store formats, automation and demand for delivery service, real estate investors favor grocery-anchored shopping centers because of the industry’s steady sales growth and minimal e-commerce penetration versus other retail categories.
“The store will remain central to the grocery industry, but its format and function will be reshaped by multiple factors over the coming years,” according to Melina Cordero, global head of retail research for Los Angeles-based CBRE. “Grocery operators must diversify their offering to best compete, which will lead to varied store formats for different markets, nontraditional merchandise assortments and an even greater focus on customer convenience.”