That’s what the world looks like at about 14,500 feet. (Mt. Whitney – the highest peak in the lower 48 United States.)

I oftentimes find myself equating the act of climbing a mountain to the business of marketing (since that’s what I do everyday.)

Business Marketing = Climbing a mountain:

  • Preparedness is key.
  • In order to survive, you must be prepared for the worst.
  • To optimize chances of success, you should start the day in the dark.
  • Just about the time you lose all hope of your batteries lasting, the sun comes up and reveals lots of new information.
  • You work your butt off going back and forth (switchbacks).
  • The closer you get to the top, the more friends want you to carry their load.
  • The closer you get, the tougher the task and conditions.
  • You get to the top (win the job) and your first few moments of jubilation are soon blanked by the realization that now you must still get back down (do the job).
  • You have to fail a few times before you succeed (a.k.a.: Character building)


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