As we head into the new year, luxury hoteliers have a number of different challenges and opportunities for innovation that lie ahead of them. While the luxury space continues to be a lucrative one for the hospitality industry, there’s increasing pressure on hoteliers to continue to evolve.

That’s reflected in the fact that sales of luxury goods such as handbags, shoes, and fashion are expected to remain stagnant this year at about $273 billon. It’s a slip of 1 percent from 2015, according to a recent Altagamma/Bain & Co. report on the global luxury market. Granted, sales of luxury goods also suffered in the aftermath of the Great Recession of 2008, but in the years since, they’ve picked up again, and 2016 is the first year where yet another decline has emerged.

However, when it comes to sales of luxury automobiles (8 percent increase), fine dining and drinking (4 percent jump), and luxury cruising (5 percent rise), sales are up this year — it’s proof that luxury experiences are still valued, and still very much in demand.