An Entirely New Customer Experience
Looking back five or even 10 years and comparing that shopping experience to today’s retail reality, the difference is vast. As frictionless checkout and delivery become common place in grocery conversations, one can’t help but ask, what does this mean for the future of grocery? With providers teasing the democratization of frictionless checkout, that could enable adoption by the masses and not just the likes of Amazon, there is much to discuss.
“Many of our grocer clients are realizing successes by leveraging tech that blurs the line between digital and brick and mortar,” says Steve Duffy, VP of grocery for Orlando, Fla.-based Cuhaci & Peterson Architects, Engineers and Planners. “In order to be where their consumers are, they have to virtually be omnipresent. The question is no longer whether or not to delve into omnichannel; it is determining which channels to focus on.”
Duffy continues, “We are creating an entirely new customer experience for grocery and food, end to end. We are challenged with literally understanding the implications of the product, the freshness and the reality of getting it into the consumer’s home.”