The company’s GreenWise banner is a private label of specialty, natural, organic and gourmet foods. The shops serve the same upscale shoppers as Whole Foods and other smaller specialty chains.

Lakeland, Fla.–based Publix launched GreenWise Market as a separate store concept in 2008 in Palm Beach, Fla., and then added other stores in the state — in Tampa and Boca Raton. GreenWise offers prepared foods, such as burrito bowls, Mediterranean pizza, sushi and smoked wings, and the shops hold wine and cheese tastings.